Over the years, I’ve learned that blending creativity with practical strategies is the key to making things run smoothly. I’ve always enjoyed finding simple solutions to complex problems, whether it’s organizing data or helping teams work more efficiently. For me, it’s about understanding what works and making sure everyone involved feels supported and connected. At the end of the day, I’m focused on creating lasting improvements that benefit both the team and the bigger picture.

Which is reflected in my professional experience:

Senior Operations Associate – Contacts Research

MediaRadar Vivvix | April 2022 – Present

• Streamline workflows for the data intake process, improving operational efficiency and reducing processing times by 40%.

• Lead cross-functional teams in managing 41,000+ contacts, ensuring accuracy and smooth communication between departments.

• Spearhead retention projects, resulting in a 30% increase in trial-to-paid conversions and a 20% boost in client satisfaction.

• Develop creative strategies to handle over 60 data requests monthly, ensuring 95%+ accuracy in reports provided to clients.

• Design and implement standardized templates, reducing team response time by 20% and improving communication flow.

• Create and manage monthly internal newsletters, driving 20% higher engagement in team training and participation.

Senior Operations Associate – Data Intake & Inventory

MediaRadar Vivvix | June 2019 – April 2022

• Streamlined workflows for concierge requests by color-coding inbox tabs, improving response tracking efficiency. Enhanced tracking for AVR campaign sheets and provided on-demand project support, reducing processing times by 40%.

• Ensured data accuracy for a database of 41,000+ contacts, enabling clients to establish partnerships with the correct individuals at brands and agencies, facilitating smoother collaboration.

• Developed targeted research strategies to identify and engage brand contacts at Shake Shack, contributing to a 30% increase in trial-to-paid conversions and a 20% improvement in client satisfaction.

• Crafted innovative solutions for managing 60+ data requests monthly, achieving a 95% confirmation rate in providing accurate information to clients.

• Designed straightforward templates that provided sufficient information to guarantee timely responses, reducing team response times by 20% and improving communication flow.

• Created and managed monthly internal newsletters, driving a 20% increase in engagement for team training and

  participation.

Assistant Brand Manager

Standard Getaway | February 2017 – July 2018

• Managed social media campaigns, optimizing posts and promotions to drive customer engagement and increase bookings.

• Designed marketing materials and maintained the website, enhancing the brand’s digital presence and ensuring consistency across platforms.

• Created and maintained a travel blog, showcasing stylish travel experiences and providing insights on both local and global destinations.

• Collaborated with clients to create personalized travel packages, boosting customer satisfaction and encouraging repeat bookings.

• Developed and sent newsletters via Mailchimp, promoting travel offers and maintaining engagement, though some content has aged over time.

Brand and Marketing Assistant

Fit For A Queen | May 2017 – June 2018

• Managed social media accounts, enhancing brand visibility and fostering customer engagement through consistent, tailored content.

• Executed weekly email campaigns via Mailchimp, maintaining clear and consistent communication with customers, reinforcing brand identity.

• Conducted audience analysis to create personalized marketing strategies, supporting stronger connections with the target audience.

• Collaborated on branding projects, including logo design and visual identity, to ensure alignment with the brand’s aesthetic and customer expectations.

• Monitored and tracked inventory using Excel, ensuring website stock accuracy and timely fulfillment of customer orders.