Portfolio
Creativity in Everything I Do
For the past 5+ years, working in Operations has pushed me to integrate creativity into every aspect of my role. Whether I’m organizing an inbox, streamlining workflows, or writing an email, I find ways to bring creative thinking into the process. From crafting innovative solutions that improve efficiency to designing systems that keep teams connected, I thrive on blending strategy with creativity to deliver impactful results.
Standard Getaway – Assistant Brand Manager
This was my first real marketing role, where a business owner trusted me to apply what I had learned in school to a live brand. It gave me the freedom to experiment and grow as a marketer.
Social Media Campaigns: I managed our social media, using storytelling to connect with the audience and increase engagement. Each post aligned with the brand’s luxurious travel approach.
Marketing Materials & Website Design: I designed marketing materials and maintained the website, ensuring a polished, consistent brand image while improving my skills in digital branding.
Collaborative Travel Packages: I created personalized travel packages, working closely with clients to design tailored experiences that boosted satisfaction and repeat business.
This role provided the hands-on experience I needed to build a foundation in creative marketing and grow as a strategic thinker and brand storyteller.
Brochures & Marketing Collateral – Standard Getaway
As part of my role at Standard Getaway, I designed a range of brochures and promotional materials that visually captured the essence of our travel experiences. These materials played a key role in driving customer engagement and showcasing our bespoke travel packages.
Creative Approach
Each piece of marketing collateral was developed with a focus on visual storytelling. I ensured that the brochures not only looked appealing but also aligned with the brand's mission to deliver personalized and luxurious travel experiences. Here’s how I approached the creative process:
Brand Consistency: I used mood boards and visual concepts to ensure the brochures and promotional materials consistently reflected the brand’s identity.
Target Audience: I crafted content with the customer in mind, focusing on what would resonate with their desires for both local and global travel adventures.
Strategic Design: Balancing creativity with functionality, I ensured the brochures were both informative and engaging, designed to convert interest into bookings.
Progress Deck – Standard Getaway
As part of my role, I developed a progress deck to track and present the growth of Standard Getaway’s marketing efforts. This deck highlighted the impact of social media campaigns, website improvements, and client engagement strategies. It served as a valuable tool for communicating the brand’s evolution and the success of our marketing initiatives
Process Optimization – Verification and Escalation Management
Data Intake & Inventory – MediaRadar Vivvix
In my role within the Data Intake and Inventory team, I identified inefficiencies in the verification and escalation processes for managing high-priority publications. The existing system caused delays in addressing quality concerns, impacting the overall workflow.
Objective:
Streamline the verification process and improve the handling of escalated issues to ensure timely, accurate resolution while simplifying the workflow.
Approach:
Verification Timing Adjustment: Implemented a new system to better align the verification process with publication schedules, allowing faster identification and correction of escalated issues.
Escalation Tracking: Developed a clearer tracking system to prioritize and manage escalations more efficiently, ensuring that high-priority issues received prompt attention.
Process Simplification: Simplified existing steps to avoid over-complication, focusing on improving the clarity of task tracking and reducing redundancy.
Reporting and Review: Introduced frequent reporting to ensure issues were flagged early and addressed in a timely manner, keeping the team informed and reducing workflow disruptions.
Outcome:
The improved process significantly reduced delays in resolving escalated issues, enhanced overall accuracy in publication handling, and streamlined the management of both print and digital materials. These changes allowed the team to prioritize high-value tasks and maintain smoother operations.